私域打造IP的8个步骤

与公共范畴流量相比，今朝的私有范畴流量主如果指小我或品牌自力具有的自在流量。简单地说，这是一个完全属于你的小我范畴，你可以设备自己的法则，肯定打仗用户渠道等，这对公司或小我来说更方便。

In contrast to public sector traffic, current private sector traffic mainly refers to free traffic that is independently owned by individuals or brands. Simply put, this is a completely personal domain for you. You can set your own rules, determine how to reach users, etc., which is more convenient for the company or individual.

01 为什么要做私域？

我以为首要有四个身分：

1.小我间接具有私域流量。

2.本钱相对较低，甚至为零。

3.可以频频、高频地到达用户。

4.私域的本质是持久虔诚的客户关系。

私域流量的交互可以收缩与用户的间隔，聚集类似的群体，有用促进与用户的相同，为用户供给更好的办事，增加用户的粘性和虔诚度。是以，私有域更有益于建立小我IP。

01Why private domain?

I think there are four main factors:

1. Individuals directly own private domain traffic.

2. The cost is relatively low or zero.

3. It can reach users repeatedly and frequently.

4. The essence of private domain is long-term loyal customer relationship.

The interaction of private domain traffic can shorten the distance with users, gather similar groups, effectively promote the communication with users, provide better services for users, and increase the stickiness and loyalty of users. Therefore, private domains are more conducive to establishing individual IP addresses.

02 若何做好小我私域？

在这里，我们必须清楚，将用户增加到微信只是私域运营的起头。做私域是一个极为复杂的项目，你需要先做好几个方面的预备。

1.需要高质量的产物系统。

做私域，一定要把商品放在第一位。由于你的产物系统触及到你若何实现。 即使你有很多流量，假如没有好的产物，你也没法更好地实现它。我们私有范畴的目标是实现它。是以，我们应当从最初起头，首先斟酌若何实现它，并起头干事。 那末，什么样的产物可以停止私有域运营呢？私有域最大的代价是用户的延续回购和高代价的转移先容。是以，满足高价格或高回购的商品最合适私有域运营。

2.不竭堆集用户流量。 做私域操纵，你要有流量。这个流量就是用户。若何将用户增加到私域？这里有两个题目:一是在那里找到用户，让用户看到你，二是若何指导用户增加微信。

1)多渠道结构公共域流量，利用淘宝、京东等电子商务平台、小法式，也可以经过抖音、快手、知乎、数百、头条、小红皮书等新媒体平台继续生产文章或短视频，同时经过设备粉钩，不竭排水到微信私有域流量池。

2)实体店排水。经过张贴各类海报二维码，指导顾客增加微信，同时要充实好处。

3)找更多私域流量的公司大概操盘手，比如北鱼会，他们是北方最大的贸易IP圈子，里面有很多流量操盘手；

3.继续做好私域内容。 好的内容是私有域成长的鞭策者。只要继续做好私有域内容，才能更好地保护您与潜伏用户的关系。若何做好用户办事？这就要求你有内容，你可以继续建造和建造内容。 在私人范畴，你凡是会在朋友圈和社区中展现你的内容和办事。你的延续输出希望用户感应有代价和成心义，这样他人就会继续信赖你。

4.与用户连结杰出的互动。

1)朋友圈互动。可以自动表彰、批评或帮助用户分享信息。这是与用户互动最有用的方式之一。究竟，朋友圈的互动不会打搅用户，经常表彰也会赢得用户的喜爱。

2)微信群互动。假如你建立了一个粉丝群和客户群，那末你不但可以建立一个没有互动的群，更不用说把群酿成一个广告群了。把握有代价、有计划的互动原则，除了推送相关信息、分发商品福利外，还可以设备一些风趣的活动。

02How to do a good job of personal domain?

Here, we must be clear that adding users to wechat is only the beginning of private domain operations. Doing a private domain is an extremely complex project, and you need to be prepared in several ways.

1. Need high quality product system.

Do private domain, must put the commodity in the first place. Because your product system is about how you implement it.

Even if you have a lot of traffic, you can't do it any better without a good product. The purpose of our private sector is to make that hAPPen. Therefore, we should start from the end, first think about how to achieve it, and start doing things.

So what kind of products can operate in the private domain? The greatest value of the private domain is the continuous repurchase of users and the introduction of high value transfer. Therefore, goods that meet high prices or high buybacks are best suited for private domain operations.

2. Continuously accumulate user traffic.

To do private domain operations, you need traffic. This traffic is the user. How do I add a user to a private domain? There are two problems here: one is where to find users, let users see you, and the other is how to guide users to add wechat.

1) Multi-channel traffic distribution in the public domain. E-commerce platforms and mini programs such as Taobao and Jingdong can also be used to continue producing articles or short videos through new media platforms such as Douyin, Kuaishou, Zhihu, Hundreds, Toutiao and XiaoHongbook. Meanwhile, by setting a pink hook, the traffic pool in the private domain of wechat can be continuously discharged.

2) Physical store drainage. By Posting a variety of posters QR code, guide customers to add wechat, at the same time to full benefit.

3) To find more private traffic companies or traders, such as Beiyu Club, which is the largest commercial IP circle in the north and has many traffic traders;

3. Continue to do well in the private domain.

Good content is the enabler of private domain development. Your relationship with potential users can only be better maintained if you continue to do well in the private domain. How to do user service well? That requires you to have content, and you can continue to make and produce content.

In the private sphere, you often present your content and services to your friends and community. Your ongoing output hopes that users will feel valued and meaningful so that others will continue to trust you.

4. Have a good interaction with your users.

1) Circle of friends interaction. Be able to offer praise, comment, or help users share information. This is one of the most effective ways to interact with users. After all, the interaction in the moments doesn't bother the user, and regular praise wins the user's favor.

2) wechat group interaction. If you build a fan base and a customer base, then you can not only build a group without interaction, let alone turn the group into an advertising group. Master the principle of valuable and planned interaction. In addition to pushing relevant information and distributing product benefits, you can also set up some interesting activities.

究竟上，私域流量的终极形式是品牌流量。一旦你经过持久运修建立了自己的著名度，你就会构成自己相对稳定的私域流量。

In fact, the ultimate form of private domain traffic is brand traffic. Once you've established your name recognition over the long term, you'll generate your own relatively stable private traffic.